Friday, May 23, 2025
2 min read

The cars that hold their value best tend to be popular, reliable models with low running costs and strong demand on the used market. Good examples include the Toyota RAV4 Hybrid, Land Rover Defender, MINI Hatch, Volkswagen Polo and Golf, and the Porsche 911.
Every car loses value, and most of the drop happens in the first few years. Choosing a model that buyers keep asking for means more money back when you sell or part-exchange.
Demand. Cars that lots of people want, new and used, sell quickly and for more.
Reliability. A good reputation reassures second and third owners.
Running costs. Economical cars with sensible tax and insurance appeal to more buyers.
Supply. Limited numbers or long waiting lists for new cars can keep used prices firm.
History and condition. A full service history, sensible mileage and tidy bodywork matter on any car.
Our guide to how depreciation works explains this in more detail.
Strong brand appeal and a wide range of buyers, from new drivers to downsizers, help keep used values firm.
A well-built small hatchback with broad appeal and plenty of demand from first-time buyers.
Toyota's reputation for reliable hybrids and low running costs keeps the RAV4 in demand.
The current Defender, launched in 2020, has been in high demand and is known for holding its value better than many large SUVs.
Kia's seven-year manufacturer warranty can be passed on to later owners, which makes nearly new examples appealing on the used market.
A long-running, familiar name with steady demand from private and business buyers.
Some do. The Porsche 911 is the classic example, because well-kept cars are always in demand. Most premium saloons and large luxury cars lose value faster, so check the specific model before you buy.
Used electric car prices fell sharply in recent years as more cars came onto the market and new prices dropped. That can make a used EV good value to buy, but expect values to keep moving. Our EV hub has more on buying electric.
Keep the service history up to date and hold on to every receipt.
Choose a popular colour and trim. Unusual specifications can be harder to sell.
Keep the mileage sensible for the car's age.
Fix small dents and scuffs before you sell.
Buy nearly new. Letting the first owner absorb the steepest depreciation can save you money.
It varies widely by model, mileage and condition. Use a free online valuation to check a specific car.
Large luxury cars and models with weak demand usually lose value fastest. See our list of cars that lose value quickly.
Yes, it can. Mainstream colours such as black, grey, white and silver usually appeal to the most buyers.
anycolourcar.com is based in Barnsley, South Yorkshire. Browse our cars in stock, get a value for your current car through sell your motor, or call sales on 01226 574410.
Updated October 2026.
Service centre: Monday to Friday, 8am to 5pm.
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