anycolourcar.com: the short story

The Founder:

I'm Jonathan, and I've dedicated over 30 years of my career to the retail automotive sector. However, I found myself increasingly disillusioned by the lack of innovation in our industry and the prevalence of empty rhetoric regarding customer care and the integration of technology. This sense of disenchantment left me with no other option but to take matters into my own hands.

I embarked on a mission to address these fundamental issues by placing the customer at the centre of everything we do. Our proudest accomplishment is reflected in the outstanding reviews we've received from our satisfied customers.

The turning point occurred at the onset of the COVID-19 pandemic in March 2020 when I was involved in another project to establish a car supermarket. The unexpected pause imposed by the first lockdown provided me with the clarity and determination to forge a path of my own, ultimately leading to the creation of what is now anycolourcar.com.

The Reason for Existence:

In today's world, the process of buying or selling a used car can often feel like a journey through time, plagued by outdated practices, frustrating obstacles, and misaligned expectations between customers and dealers.

This is where anycolourcar.com comes into the picture. Our core principle is simple: to revolutionise the experience of buying and selling used cars, making it effortless and enjoyable. We've honed our expertise in procurement, guaranteeing that the price we offer is the price you receive, eliminating the need for tiresome haggling over every minor blemish.

The vehicles we select for retail are not just cars, vans, or trucks; they are handpicked gems, always in high demand, competitively priced, and meticulously prepared to meet the highest standards.

Our approach is not confined to online or offline; it's a seamless blend of both. We offer a straightforward, customer-centric hybrid journey, where you can visit our showroom, opt for convenient home delivery, or take advantage of our efficient click-and-collect service. The power of choice is in your hands, where you decide how you want to experience the process.

At anycolourcar.com, we've dismantled the old paradigm of used car transactions, offering you a modern, hassle-free, and flexible experience. Your journey is our priority!

Why is anycolourcar.com Unique:

At the heart of our exceptional customer experience lies our exceptional team. Our team is not just energetic and customer-oriented; they are the driving force behind the unique experience our customers receive. What sets us apart is our unwavering commitment to delivering outstanding service, and the fact that we don't rely on commissions for motivation.

In our organisation, every team member shares in the success of the entire business through a bonus structure tied to overall performance. This means that the entire team, not just our sales force, is fuelled by a deep passion for providing excellent customer service.

Furthermore, our sales process is designed to be a smooth and seamless journey, free from any frustrating obstacles. We go the extra mile to anticipate your needs, even providing answers to questions you might not have thought to ask. For instance, we handle all the paperwork online to ensure a hassle-free transfer of ownership when you sell us your car. Additionally, we take the time to offer valuable guidance, such as helping you weigh the pros and cons of electric car ownership, so you can make informed decisions.

When you choose us, there are no unpleasant surprises in store. We also take pride in offering our own warranty plans, which our dedicated team manages to ensure your exceptional experience lasts as long as your vehicle ownership. At our core, it's all about delivering a service that is not just unique but unforgettable.

The Business Culture:

At the heart of our organisation lies a customer-first culture that permeates every aspect of our operations. Our commitment to prioritising customer outcomes serves as the backbone of our business. Whether we're meticulously preparing a car for sale, guiding a customer through their financing choices, or addressing post-sale inquiries, our unwavering focus remains: 'What is in the best interest of the customer?'

In our recruitment process, experience alone isn't the driving factor. Instead, we seek individuals who embody vitality, enthusiasm, patience, and an unwavering passion for exceptional customer care. These qualities are what define our team, ensuring that our customer-centric approach is more than just a philosophy—it's a way of life.